Aunt Roe is a nonprofit whose goal is to make U.S. abortion and contraceptive information easily accessible while offering an affordable luxury jewelry line featuring subtle pro-choice designs that allow our consumers to safely express their beliefs and support the movement.
Aunt Roe has the image of a luxury brand to empower its consumers, while being a nonprofit that serves an important purpose. Empowering women was the main goal for this project.
I designed the website, took photos, created each piece of jewelry, and created the brand book & stickers myself.
