Nigeria 2036

In this project, I crafted a design system for the 2036 Olympics as if it would be hosted by Lagos, Nigeria. As Nigeria has never hosted an Olympics, I was curious as to what it might look like. The duration of the project was four weeks.

General Info

Client
Mock Project
Deliverables
Brochure, Web Pages, Merchandise, Signage
Date
December 19th, 2023
Services
Brand Identity, web design, logo design, visual identity, web design, product design, marketing.

About the Project

In this project, I crafted a design system for the 2036 Olympics as if it would behosted by Lagos, Nigeria. As Nigeria has never hosted an Olympics, I was curious as to what it might look like. The duration of the project was four weeks. The deliverables include an event booklet, web pages, on-location posters, merchandise,and signage. Lagos has an estimated population of 14,862,111. It is a business capital with a heavily religious and traditional culture. One thing that makes Lagos stand out is it’scolorful fashion textiles. They adorn modest clothing with traditional culturalpatterns that mimic the landscape. The Olympic logo features popular colors within Lagos street fashion. Each colored symbol represents one of three most popular sports within Nigeria, while mimicking the pattern style of traditional fashion within the country.The final design represents Lagos, Nigeria as a vibrant, growing, and beautiful city that can foster the unification the Olympics strives for.

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